Leading Consumer Digital Imaging Site Introduces Exclaim B2B Platform

New Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and enhance revenue

West Trenton, N.J.—July 10, 2006—The nation’s most innovative online digital imaging company introduces a new branded platform, www.Exclaim.com, that allows businesses using both Web and wireless channels to quickly extend and offer digital imaging services to their customers.

dotPhoto, which has served the online digital imaging needs of millions of consumers since 1999, today announced it launched a new business-to-business platform that delivers a broad range of powerful rich media tools to enable wireless photo sharing, online digital imaging, media sharing, and merchandising of photos and videos. As part of the launch, the corporate entity dotPhoto has changed its name to Exclaim. dotPhoto’s Web site, www.dotPhoto.com, will continue to operate as a consumer resource, and as a unique showcase for current and soon-to-be announced advanced rich media tools that many businesses domestically and internationally can license and integrate into their own online strategies.

“The new Exclaim platform, allows us to focus on our core competency of developing novel tools that enrich the media experience,” says Ivan Ruzic, CEO of Exclaim. “The company has always excelled as an innovator in application development that drives the use and enjoyment of sharing rich digital media across wireless and Web channels. The Exclaim platform allows us to make these tools available to a wide range of providers, who can use them to better engage online audiences, increase the use and traffic of wireless networks, and see more revenue from Web to wireless to the home.”

Currently, the Exclaim platform houses Pictavision, a wireless to Web application, which turns camera phones into digital cameras that can capture and transmit voice, video, and images to the Web. Through Exclaim, Pictavision will be available to every carrier and Web site, allowing for a broad range of novel photo sharing capabilities. For instance, with Pictavision, all major global photo, media, and blog sites will now be able to integrate into Pictavision and have an end-to-end wireless to Web experience.

Exclaim’s portfolio of tools also includes MediaMash, an advanced multi-media show creation tool that allows users to share their images, complete with transitions, music, graphics, editing tools, and narration. The end result is that any Web business can license MediaMash and allow its users to engage more effectively with one another.

About Exclaim

Exclaim is a leading branded platform provider of innovative web and wireless applications that allow advanced sharing of digital images, video, and rich media. The new Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets to Web applications to devices in the home providing the most complete rich media solution on the market today.