Press contact:
Kathryn O'Connor
Gregory FCA

Company contact:
Sebastian Pistritto

dotPhoto Receives $3.5 in Second Round Investment from Edison Venture Fund and Sycamore Ventures

Additional funding supports continued growth of the wireless and Web photo-sharing provider

West Trenton, N.J.—May 5, 2006— dotPhoto, a leading provider of photo, video, and multimedia sharing and storage applications and services for wireless and online users, announced the closing of a $3.5 million second round equity commitment from Edison Venture Fund and Sycamore Ventures. This brings the cumulative investment from the two investors to $7.5 million.,

“dotPhoto is poised for rapid growth in this emerging market,” commented Chris Sugden, Edison Partner and member of dotPhoto’s Board of Directors. “The recently expanded management team will capitalize on dotPhoto’s innovative technology and successful business model.” 

This second equity round is part of an ongoing funding and strategic growth plan for dotPhoto, which may include additional equity and debt financing. dotPhoto will utilize the current proceeds to support the further enhancement of its business development and marketing programs. The company has recently made significant investments in the expansion of its executive team with the appointments of Jiren N. Parikh to Vice President and GM – Wireless and Fred King to Vice President and GM – Web. Additionally, it has expanded its reach internationally.

“This second round of investment is a true vote of confidence from our investors,” said Ivan Ruzic, President and CEO of dotPhoto. Ruzic, who is also an investor in this round, said “Edison and Sycamore are the ideal equity partners. Their industry-sector experience, network of contacts, and value-added services have contributed significantly to dotPhoto’s progress.

dotPhoto has recently made rapid advances in both its wireless and Web divisions. The company announced the re-launch of, its Professional photo-sharing Website, and the launch of a comprehensive new portfolio of photo-sharing applications for the global wireless industry, which features signature applications, Pictavision® and ‘My’ Brands. A recent partnership with Webshots, the world’s most popular photo sharing site, launched Pictavision for Webshots on a number of US carriers, allowing camera phone users the ability to access Webshots from their mobile devices.

For more information on dotPhoto, please visit, or contact Kathryn O’Connor at 610-642-8253 ext. 154 or

About dotPhoto
dotPhoto is an online(r)etailer and vendor of an integrated Web-to-wireless platform and innovative wireless photography and multimedia applications. dotPhoto’s Pictavision® application gives camera phone users a mobile photo and video portal that allows integration of easy-to-use camera controls with online uploading and sharing functions, where photos and videos can be stored, edited, shared in multimedia shows, posted on Web sites and other online communities, printed, transformed into custom merchandise, and even sold. dotPhoto’s ‘My’ Brands applications allow consumers to personalize their phones with rich multimedia content, such as audio, video, animation, and talking avatars. The company’s Pictavision, My Brands, and other branded wireless applications, as well as OEM and co-branded applications, are deployed on 23 carriers in the Americas and India.

About Edison Venture Fund
Established in 1986, Edison partners with entrepreneurs, service providers and other financing sources to build successful companies. Edison provides capital and value-added services to expansion stage ($5 to $20 million revenue), information technology businesses. Initial investments range from $4 to $7 million. Edison typically serves as a sole or lead investor in financings up to $10 million. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison’s 18 investment professionals are based in Lawrenceville, NJ, West Chester, PA, and McLean, VA. Industry specialties include application software, communications, financial services, healthcare and pharmaceutical IT and electronics. Edison’s successes include Act!, Axent, BTG, Dendrite, DPM, EIS, E-Transport, Liberty Technologies, Marcam, Visual Networks, Vocus, and many other information technology leaders, which have a combined market value exceeding $5 billion. Edison currently has $450 million under management and is actively making new investments.

About Sycamore Ventures
Sycamore Ventures ( is a team of dedicated investment professionals with a broad range of industry experiences in communication, software, and life sciences. We bring expertise in technical, managerial and strategic issues directly to the companies we invest.

In August 1995 Sycamore's managing partners spun out of Citicorp Venture Capital Ltd. where they had aggregate investment experience of more than 45 years. Today, Citigroup remains one of its largest investors.

From its offices in Princeton, Silicon Valley and Asia, Sycamore manages more than $550 million in committed capital. Its typical investment ranges from $5 million to $15 million, distributed over several rounds of financing as a company achieves key milestones.

The company leverages entrenched relationships in Asia to provide unparalleled access to Asian markets and leading Asian corporations. While providing superior return to limited partners is the top priority, Sycamore also strives to bring its culture of fairness and consistency to every situation.