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Exclaim’s Pictavision® Teleprints Provides Direct-from-Camera Phone Prints Trenton, NJ – February 22, 2007 –Today ExclaimSM unveiled its innovative Pictavision® Teleprints application, which lets consumers print their camera phone pictures directly from their mobile handsets. Walgreen Co., the nation’s largest retail pharmacy chain and a leader in innovative drugstore retailing, is the exclusive Pictavision Teleprints print-to-retail provider. Camera phone users will be able to shoot and send digital pictures to any of more than 5,600 Walgreens locations in the United States and Puerto Rico, and have high-quality photo prints ready for pickup in an hour for just $.19 each. Users can also choose to have their prints delivered by mail. "When people take a picture, they want to do something with it, whether it’s printing, merchandising, or simply sharing it with family and friends," says Dean Jarrett, Walgreens divisional merchandise manager for new photofinishing technology. "Exclaim’s Pictavision Teleprints is a revolutionary way to help our customers do more with their camera phones in a fun, fast, affordable, and easy way. This service is a perfect fit with our mission of innovative drugstore retailing." Pictavision Teleprints is part of Exclaim’s Pictavision portfolio of rich-media mobile phone photo and video applications, and doesn’t require memory cards or a PC. Mobile shutterbugs simply download the application to their camera phone, select the size of their pictures and send them directly to a photo center for pickup or mail delivery. "By bringing Pictavision Teleprints to consumers’ camera phones, we’re making it incredibly convenient to share life’s moments while mobile," says Jiren N. Parikh, Vice President and General Manager of Wireless for Exclaim. "Of the 5 billion camera phone images shot last year, less than 20 percent were transmitted—and fewer still were printed. This represents an incredible market opportunity for phone manufacturers and wireless carriers, who can now offer their camera phone customers even more capabilities and enjoyment by partnering with Exclaim." Pictavision Teleprints is fully compatible with the widest array of BREWÒ, JavaTM, and SymbianTM phones. The application’s other core benefits include:
About ExclaimSM Exclaim is a leading branded platform provider of innovative Web and wireless applications that allow advanced sharing of digital images, video, and rich media. The new Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets to Web applications to devices in the home, providing the most complete rich media solution on the market today. About Walgreen Walgreen Co. is the nation’s largest drugstore chain with fiscal 2006 sales of $47.4 billion. The company operates 5,611 stores in 48 states and Puerto Rico, including 76 Happy Harry’s stores in Delaware and surrounding states. Walgreens also provides additional services to pharmacy patients and prescription drug and medical plans through Walgreens Health Services, its managed care division, which includes Walgreens Health Initiatives Inc. (a pharmacy benefits manager), Walgreens Mail Service Inc., Walgreens Home Care Inc. and Walgreens Specialty Pharmacy. Press contact: Tiffani Bruce Walgreen Co. 847-914-2962
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